This week, we went to a nonprofit volunteer appreciation event at Second Rodeo in the Fort Worth Stockyards. As an amusing play on their name, they have a sign up in their brewery that says, “Because it sure as hell ain’t my first.” So many business owners stand the chance to learn a lesson from their simple yet effective marketing by choosing this tagline. It captures the humorous vibe that is carried into their brand voice online, as well as the “offline” experience a customer gets when walking in the door.
Did we mention one of their most popular photo-op areas is a faux jail?
If you’re in the DFW area, and looking for a space to plan an event for your company or large gathering, we had a great experience at Second Rodeo in the Stockyards.
Speaking of “second rodeo,” while StrategyShift Group is a new joint venture, this business is certainly not our first rodeo. Between the two of us, we bring more than twenty years of hands-on, strategic marketing, business, and operations consulting.
